Why uS?
We make content that that makes your audience feel heard, understood, part of a community.
Content that gets under their skin, makes them think, ponder, click, share, laugh, and widen their eyes with delight.
Content that cuts through the noise, both online and offline.
What sets us apart
We’re curious. We love the challenge of getting under the skin of the audience that we’re persuading, finding out what makes them tick, the joy of making them laugh or widen their eyes with surprise. We strive to look at the usual through unusual eyes, to create content that not only persuades but also entertains, educates and delights.
We’re curatorial. We’re a small, agile team who takes a considered approach to content creation. We help you understand what problems need solving, and then we consider how content can solve that problem. We don’t create content for content’s sake (even if you ask us to), and we make sure that everything we put into the world has a defined audience and clear purpose.
We’re collaborative. Our multi-talented team of writers, digital marketers, content producers and designers actively collaborate to find better solutions. We have a unique ability to bring people together and make exciting things happen. We work hard to create a culture of openness, generosity and shared knowledge. We always put our audience at the centre of our thinking, and base conversations around how we can solve a problem.
We’re observant. Organisations often miss opportunities to join trending conversations because they react to what’s going on, rather than being proactive or starting conversations themselves. We combat this by using our social channels as a listening tool – not just as a publishing platform – so that we can stay at the forefront of trending topics, tap into what our audience is talking about, and lead influential conversations.
We’re innovative. We’re relentless challengers, always in search of the new and constantly asking questions about different, better ways of thinking, doing and being. We think big and dare to defy convention. We encourage debate and encourage each other to challenge and question – both internally and externally.
Our approach
Our approach
1 / We understand your audience.
The most successful content intersects what a business wants to achieve and what their audience needs – this is the sweet spot. Many businesses choose to guess what they think their audience needs but we firmly believe that the insights you get from audience research (actually talking and asking questions of your target audience) means you’re creating content that responds to their needs, goals, motivations and frustrations.
2 / We set a realistic strategy.
Our content creation is always fuelled by data, audience insights, keyword analysis and search trends. We never create content without making sure it has purpose, is being created for a defined audience, and can be measured and tracked (otherwise, what’s the point?).
3 / We create purposeful content.
Our co-founder Vanessa has spent over over 18 years writing for Australia's leading publications, and so storytelling is in our blood. Our team of copywriters and content producers are skilled at translating complex ideas into compelling stories across multiple formats and channels, and use an editorial mindset to create beautifully crafted, brilliantly effective brand stories.
4/ We get the content to the right people at the right time.
Once we know who we need to reach, we become experts in their online and offline behaviour. Are they scrollers or do they watch stories? Early birds or night owls? What are they typing into Google search? What language are they using when they talk to their friends? We use data, insights and evidence to give your audience what they need, at the time they need it and in a way they expect.
5/ We measure, manage, optimise.. and repeat
We’re not interested in creating content for the sake of creating content, so we start every project with clear goal-setting and ambitious but realistic benchmarks that the whole team can get behind. Depending on what you need, we can set you up with Google Analytics, create custom analytic dashboards, run monthly reports and help you understand how your content can be better tracked, distributed and optimised.
