1. We understand your audience

The most successful content intersects what a business wants to achieve and what their audience needs – this is the sweet spot. Many businesses choose to guess what they think their audience needs but we firmly believe that the insights you get from audience research – actually talking and asking questions of your target audience – means you’re creating content that responds to their needs, goals, motivations and frustrations. 

2. We set a realistic strategy

We’re firm believers that the most successful projects begin with an achievable and actionable strategy that the entire organisation can get behind. As content strategists, we strive to give the content that’s being created purpose, vision and direction so that it’s useful, usable and maintained over time. We blend editorial skills with user experience to balance business needs with user needs. 

3. We create purposeful content

Our co-founder Vanessa has spent over 15 years writing for Australia's leading publications, and so storytelling is in our blood. Our team of copywriters and content producers use an editorial mindset to create beautifully crafted, brilliantly effective brand stories. And because no two projects are the same, we draw on our network of talented creatives including specialist journalists, designers, videographers and photographers to create the ultimate creative team for your project’s needs. 

4. We measure, manage, optimise.. and repeat

We’re not interested in creating content for the sake of creating content, so we start every project with clear goal-setting, KPIs and ambitious but realistic benchmarks that the whole team can get behind. Depending on what you need, we can set you up with Google Analytics, create custom analytic dashboards, run monthly reports and help you understand how your content can be better tracked, distributed and optimised.