OUR SERVICES

Strategy & branding

  • Brand identity

  • Brand positioning

  • Content strategy

  • Social strategy

  • Channel plans

  • Marketing plans

  • Content and website audits

  • Audience research

  • Competitor research

  • Landscape reviews

  • Tone of voice

  • Content guidelines

Our approach

Photos of presentation slides about social media strategy by RAA, featuring images of diverse groups of people, a contents list with page numbers, and sections on purpose and vision with bright yellow highlights.

We're not just a branding agency Adelaide businesses turn to; we're strategic partners who help you build a brand that resonates, connects, and converts.

We go beyond surface-level design and delve deep into your business, your target audience, and your competitive landscape. Our strategy and branding services includes:

Audience research: We host one-on-one interviews, run surveys, do group interviews and run user testing to intimately understand where your audience hangs out online and offline, who they trust, what their motivations, frustrations and goals are, and what kind of language they use day-to-day.

Brand identity: We specialise in creating a cohesive and memorable brand experience across all touch points. This includes both your visual identity (logo, colour palettes, typography, brand collateral) to your verbal identity (key messages, brand narrative, brand positioning and tone of voice).

Brand positioning: We help you articulate your brand's value proposition and craft compelling messaging that resonates with your target audience. We’ll clarify who you are, what you offer, and why customers should choose you.

Audits, reviews and analysis: We conduct thorough research to understand your target audience, their needs, and their preferences. We also deep dive into what your competitors are doing. This data-driven approach informs our strategy and ensures we're building a brand that truly connects.

Strategies: We create content and social strategies that set out a vision and an actionable plan for achieving your business goals and exceeding user needs.

Brand guidelines: We develop comprehensive brand guidelines that ensure consistency across all marketing materials, both online and offline. This document serves as your brand's bible, ensuring everyone representing your brand is on the same page.

Content and TOV guidelines: We specialise in running TOV workshops with key stakeholders to define the specific language, style, and tone that best reflects your brand's personality and resonates with your target audience.

We also specialise in content creation, social media, digital marketing and websites. See all our services here.

Recent work

Meet our strategy & branding team

  • A woman with dark brown hair wearing a white T-shirt and an open, floral patterned kimono comes with red lipstick, standing against a light gray background.

    Vanessa Keys

    Content & strategy director

  • A woman with brown hair and earrings, smiling, wearing a white shirt, standing against a plain light gray background.

    Lizzie Annells

    Managing director

  • A woman with shoulder-length brown hair, wearing an orange headband and a black top with ruffled sleeves, smiling with arms crossed against a plain light gray background.

    Rachel Bell

    Visual content creator

  • A woman with dark, wavy hair smiling, wearing a white blouse and beige trousers, standing against a plain white background.

    Ava Barrie

    Senior copywriter

  • A middle-aged man with a beard and glasses smiling, wearing a white button-up shirt and blue pants, standing with hands in pockets against a light gray background.

    Graham Nicol

    Digital strategist

  • Nick Jungfer

    Content & social specialist

We can't wait to work with you

We can't wait to work with you