Case study

Sweat: The world's largest fitness community and app

We create search-optimised, heart-pumping, confidence-boosting content for Sweat’s community of 50 million women

The brief

Sweat create a steady stream of SEO content for the editorial hub on to attract an untapped audience through organic search. They need content delivered on a regular basis that hits the brief, helps them achieve business and SEO objectives, and is able to be published quickly with minimal edits on their end.

What we do

Each month, we create a content plan fuelled by Sweat’s business goals, audience needs, and search and trend analysis. We research, write and edit a large monthly volume of search-optimised content that covers pretty much every topic under the sun, from cycling for beginners, how to engage your core, quiet workouts for small spaces, how to choose the best sports bra, and the best time of day to exercise (spoiler alert: it’s whenever works for you).

Enjoy the slice