One of the first financial service firms in South Australia to offer financial planning and accounting in a one-stop shop, Johnston Grocke has long been seen as disruptors in their industry. But this hasn’t always been reflected in their content, and that’s what they brought us in to overhaul.
What we did
Ran a content audit to understand lay of the land
Used the audit insights to identify keywords
Used audit & SEO insights to create IA & taxonomy
Created and optimised 38 category and sub-category pages, and 30 editorial articles for the website (plus optimised metadata)
Set up goal tracking, managed migration and organised redirects
Kaurna Country Suite 566, Level 5 33 Pirie St Adelaide SA 5000
Slice acknowledges the Kaurna people as the traditional custodians of the land we work on. We pay our deepest respect to Kaurna Elders, past, present and emerging, and through them to all Aboriginal and Torres Strait Islander peoples. Sovereignty has never been ceded. It always was and always will be, Aboriginal land.